FreeWire is hosting a six-part webinar series, EV Charging Roadmap for Fuelers: From Ideation to Integration, that focuses on the essentials of EV charging for fuelers. In each session, the topic of ultrafast EV charging will be presented in a step-by-step roadmap, which fuelers can use as a complete guide to plan, design, and deploy site-specific EV charging programs.
Join the FreeWire team on the third Thursday of each month at 12:00 pm PT where we’ll be facilitating a conversation and Q&A on the following topics:
- May 18 – Introduction to EV Charging (watch recording)
- Jun 15 – Economics of EV Charging
- Jul 20 – Site Selection & Development Tips
- Aug 17 – EV Pilot vs. Program
- Sep 21 – Marketing an EV Charging Business
- Oct 19 – Customer Spotlight
Webinar 1: Introduction to EV Charging
The initial session will provide attendees with a comprehensive introduction to EV charging, covering various aspects such as market landscape, growth, and competitive analysis. FreeWire experts will explain the different types of charging technology and levels of charging, and where these are expected to occur in the future. Additionally, the webcast delves into connector types and various business models, including land lease and own-and-operate, highlighting their pros and cons. Finally, we’ll explore industry trends, such as EV adoption and ideal charging speed and power. Understanding these factors is crucial for anyone interested in entering the EV charging industry, as it provides valuable insights into the current and future state of the market, allowing them to make informed decisions and develop effective strategies.
Webinar Panelists
Stacy Carraway
Sr. Business Development Executive
FreeWire Technologies
Graham Warnock
Account Executive
FreeWire Technologies
Shaina Shah
Product Marketing Specialist
FreeWire Technologies
Webinar 2: Economics of EV Charging
Economics of EV Charging focuses on topics such as procuring NEVI funding, incentives, ROI, managing energy costs, and financing. We’ll explain how best practices in procuring NEVI funding to help reduce the upfront costs of EV charging infrastructure, making it more affordable for your businesses. We’ll also explore various incentives available for EV charging, such as tax credits and grants, and how they can help offset the costs of installation and operation. Additionally, this webinar highlights how to calculate the ROI of EV charging infrastructure and manage energy costs to maximize profitability. Finally, we’ll delve into financing options for EV charging, such as lease agreements and Power Purchase Agreements (PPAs), and how they can help businesses and organizations finance their EV charging infrastructure with minimal upfront costs. Understanding the economics of EV charging is crucial for businesses and organizations looking to invest in this technology, as it provides insights into the costs and benefits of installing and operating EV charging infrastructure.
Webinar Panelists
Stacy Carraway
Sr. Business Development Executive
FreeWire Technologies
Ethan Sprague
SVP Sales, Marketing, and Public Policy
FreeWire Technologies
Peter Olmsted
Director of Public Policy
FreeWire Technologies
Webinar 3: Site Selection & Development Tips
Existing Site Selection Criteria & New Site Development Tips will cover the key factors to consider for site selection and new site development, with a focus on existing site selection criteria and new development tips. The webinar will feature Mobilyze predictive site analytics, providing insight into the factors that can impact site selection and development success. Attendees will receive a checklist of key considerations for site deployment, as well as tips for future-proofing their business to ensure long-term sustainability. During this webinar we will also explore the latest trends in site development, including the role of technology in optimizing site performance and scalability. Real-world case studies and examples will be used to demonstrate successful site selection and development strategies.
Webinar Panelists
Stacy Carraway
Sr. Business Development Executive
FreeWire Technologies
Russ Jones
Director, Construction and Field Support
FreeWire Technologies
James Long
Director of Data Science
FreeWire Technologies
Webinar 4: EV Pilot vs. Program
Webinar 4 will provide attendees with an overview of developing an EV charging program, covering key topics such as pilot versus full-scale programs, factors for scalability, project management tips, and different business models. We will explore the advantages and disadvantages of piloting an EV charging program before scaling up, as well as key considerations for scalability, such as network infrastructure and charging equipment. Attendees will learn project management tips and strategies for ensuring successful program development, as well as different business models that can be used to finance and operate EV charging programs, such as public-private partnerships and revenue-sharing agreements. Real-world examples and case studies will be used to demonstrate successful EV charging program development and deployment.
Webinar Panelists
Stacy Carraway
Sr. Business Development Executive
FreeWire Technologies
Shawn Burns
Sr. Director Customer Success
FreeWire Technologies
Webinar 5: Marketing an EV Charging Business
In this webinar, attendees will learn about marketing an EV charging business, including go-to-market tips, branding and customization, owning the customer experience, and digitizing the customer experience. The webinar will explore strategies for effectively launching an EV charging business, including identifying target audiences, creating brand messaging, and customizing charging station designs to reflect the business’s brand. Attendees will also learn about the importance of owning the customer experience, from providing excellent customer service to ensuring the charging stations are easily accessible and user-friendly. The webinar will also explore the role of technology in digitizing the customer experience, such as implementing mobile payment systems and offering personalized recommendations based on user data. Real-world case studies and examples will be used to demonstrate successful marketing strategies for EV charging businesses.
Webinar Panelists
Stacy Carraway
Sr. Business Development Executive
FreeWire Technologies
Connor Botkin
Director of Marketing
FreeWire Technologies
Nate Rosenbloom
Sr. Director of Product Management
FreeWire Technologies
Webinar 6: Customer Spotlight – Parkland Corporation
More details coming soon.